Facebook and Empowering Women

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          The article “The $1.6 Billion Woman, Staying on Message” highlighted Sheryl Sandberg, Facebook’s chief operating officer, and her priorities during a time of possible changes in Facebook’s operations. Facebook is considering making this switch to a public company due to its unmatchable success and expansion. This could lead to major changes in the way Facebook functions, and while all hands should be on deck within Facebook to make sure this endeavor goes smoothly, Sandberg has chosen to focus more on a topic that has always been dear to her heart: women in the workforce. Sandberg’s campaign to empower women to strive for more influence in the workplace is one that she feels should be the backbone of all of her work endeavors. Since Facebook is primarily used by women and its influence on the nation is rapidly growing, women are prime candidates for work in marketing, advertising, research, and countless other professions. Sandberg has participated in many events in the attempt to promote women in the business world such as the recent World Economic Forum as well as hosting regular dinner parties with the nation’s most influential women in business. She preaches her cause at countless college campuses across the nation to spread the word, which is most effective as fresh female faces could be just what companies like Facebook need to stay on top.

            Sandberg is a highly prominent woman in today’s culture, being Mark Zuckerberg’s right hand woman, and yet today is the first time I have heard her name. To be honest I was surprised to see a woman’s face at the head of this article because a woman having such an important position isn’t too common these days. This woman uses her position to stimulate the hunger for power in other women which it truly inspirational. Her stance is somewhat controversial however, because of her tendency to call out women that aren’t making moves professionally. Sheryl Sandberg was given more opportunities than many women and some people find her slight impatience of less successful women a case of misunderstanding. The fact that Sandberg is taking time out of her soon to be 1.6 billion dollar career to spread this awareness however, shows how willing she is to work hard for the women she thinks can make it in the industry.

            Sandberg is not the only woman in the workplace that can be considered a role model for women striving to be taken seriously in the business world, but she is certainly a rare case. She is married to the CEO of SurveyMonkey with two children so the importance of family life is a major talking point in her campaign. When interviewing a woman for a job with Facebook, Sandberg specifically said both a career and family life were possible. The article mentioned her winning personality and excellent presentation skills which make her as well as her company look more capable and stable. The fact that she is so influential in a company that is so monumentally important to the people of this country makes me wonder why she is not given more attention in the media and given the opportunity to extend her crusade’s reach. The world needs to know that companies want strong young women for their teams and once we do we will begin our acceptance of what needs to be done for a business to thrive in the 21st century.

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